EN07-M18GO bandColor-black

EN07-M18GO bandColor-blackAt first glance, Extra Normal is an elegant, minimal watch. But things are not quite so simple. A subtle effect is taking place as elusive numbers pass in and out of view as time progresses. The hour hand is actually a disk making up the watchs face. This disk has a window through which the numbers on the dial underneath are exposed during its hour. The Extra Normal Series was our first product launched in 2006. With its simplicity, and honest use of

it was our original idea of what a designer watch should be

Extra Normal is an elegant

this is not so uncommon

With its simplicity

A subtle effect is taking place as elusive numbers pass in and out of view as time progresses

they instinctively work well together as a great set for couples

This disk has a window through which the numbers on the dial underneath are exposed during its hour

The Extra Normal Series was our first product launched in 2006

and its overall silhouette have been completely streamlined

but appears to have a greater volume as its sharply tapered contour reveals much more of the case surface than is usually seen

and simplicity

The lugs merge with this conical form to accentuate its natural flow from your wrist